Search Results for: pr
New Logo #behindthescenes
June 12, 2018
We’ve got exciting news to share – Immotion Studios has a new look! As a brand development agency, we know how important a brand is for a company. Our new logo will allow for a more versatile visual design system to take form as well as reproduce better at smaller resolutions. Most importantly though, we feel it… Read more »
Why Social Media Video Advertising is the Future
May 14, 2018
The age of digital marketing is here and the head honcho of this new advertising world is, you guessed it, video. Motion advertisements have been on the rise for decades. Television commercial ads ruled the ad space until the internet changed everything. It only makes sense that video ads would soon take over as the most effective marketing… Read more »
16 GIFs From ‘The Office’ That Only Agency People Will Understand
May 7, 2018
If you’ve ever worked with an advertising agency, you know these situations all too well. Everything in life has their pros and cons, but let’s be honest, at the end of the day, we all love working in an advertising agency! Here at Immotion, we love what we do! And if you work in an… Read more »
Newsletters: Dying or Thriving?
April 17, 2018
Do me a favor… Think about when email became a thing. Email newsletters were the newest and brightest idea that completely took off. Then companies roped people into subscribing to their emails and then the whole idea of weekly or monthly newsletters began. This was such a big innovation for the marketing world, discovering a… Read more »
Tips for Successfully Managing Twitter for a Business
April 3, 2018
Do Include Location Including a location on tweets helps tweets reach a broader audience on Twitter. The tweet will now show up on your followers feed, and on a feed of other tweets posted in the geographic location chosen. We promise it’s easy. Link Websites As a business, attaching your website generates traffic for your… Read more »
How to Have a Quality Website
March 12, 2018
Having a great website is based strictly on the consumer experience. A quality website can convert visitors into clients with ease. The benefit of having a great website will result in endless possibilities. Design One reason that most people close out of websites when browsing is because the layout and the design are so bad…. Read more »
Why your Company Aesthetic is Key
February 16, 2018
So you’ve got your general brand idea, but what’s next? How your clients and audience view your products or brands is crucial. Developing a quality aesthetic will immeasurably improve your brand. An aesthetic is typically concerned with what is visually compelling to the eye. This concept is what drives marketing. The entire process of advertising… Read more »
Social Media Trends to Implement in 2018
December 21, 2017
The key word for social media in 2018 is going to be impact. At this point, we all know the tricks to reach five thousand, ten thousand, twenty thousand people. We know how to drive up follow and shares. But how do we reach the people that matter? The people who will actually support our cause or buy… Read more »
5 Iconic Fonts
December 12, 2017
Beauty is in the eye of the beholder, a picture is worth a thousand words and more importantly, the correct font choice can make or break a marketing campaign. Fonts play a very important role in a company’s brand. Marketing professionals research, test and pay special attention to selecting fonts and using them consistently in both print and digital efforts…. Read more »
The Most Common SEO Mistakes (And How to Fix Them)
December 6, 2017
It’s no secret that a solid search engine optimization (SEO) strategy can draw more traffic to your site and boost the overall success of your business. Unfortunately, if you’re making any of these common SEO mistakes, you could be sabotaging your efforts. Keyword Stuffing Undoubtedly, keywords are important in helping your website and web pages… Read more »
Why your Logo is not your Brand
November 28, 2017
We hear it all the time. “My logo is my brand identity.” It makes us shudder every time. Yes, a logo is a very important part of a brand. However, your overall brand is a much bigger picture. It is your company story, your mission, your overall message in a complete marketing strategy. The logo… Read more »
The Essentials of Packaging Design: Should You Choose Photography or Illustration?
November 20, 2017
You’re confident that your products are fantastic. Now, you just need to make an instant impact that gets consumers on board. Packaging design is hands-down one of the best ways to communicate what you have to offer. The real question is whether you should use a photograph or an illustration to tell the tale. Here’s… Read more »
Top 5 Creativity Killers and How YOU Can Avoid Them
November 14, 2017
Whether you are a free-spirited painter or a hardened marketing executive, your job requires you to always be on top of your creative game. Problem-solving skills require a quick and flexible mind, but even the most capable person can run into a brick wall now and then. Today we are going to look at five common creativity killers and how you… Read more »
5 Furniture Restoration Tips
November 1, 2017
One of my favorite things to do in my free time is to bring new life to older, worn furniture, windows, doors, and pallets. Creating, in general, a great outlet for anyone when you’re feeling stressed or overwhelmed. It’s like therapy! Through some trials and errors, I have learned a few things since I… Read more »
Overcoming the Advertising Police
October 25, 2017
For years, we have been denied the ability to advertise our gun range client (Shoot Smart) via some of the most popular media channels. We have produced non-aggressive ads that highlight fun, training, diversity and safety as cornerstones of the Shoot Smart experience. But no matter how professional or buttoned up we make them look,… Read more »
Should you hire an agency?
October 18, 2017
Should you hire an agency or an in-house marketing guru for your next project? We may be biased, but we think all signs point to “agency.” Watch our animated video to see why.
Motion Graphics Animation – 4 Things to Consider
September 27, 2017
Having video content created to better help market your business, products, or services is always a good idea. But, is live video (videos featuring real people) always the best choice? Not necessarily! Sometimes a company’s video needs lie in a short video that quickly covers a gambit of information. Cue in the “Motion Graphics Animation.”… Read more »
3 Reasons to Update your Company Logo
September 13, 2017
Your company’s logo helps to identify you to your customers. It may say what your business name is and what your business is all about. However, if yours looks bland, dated or old, it may not catch the eye of your targeted customer. Here are a few of the ways you can tell when it… Read more »
3 Indicators That You Should Replace Your Website
August 16, 2017
Replacing your website is a big deal. We understand why you may not want to tackle a project that big right now. It’s a big expense, will likely eat up a lot of your time and it takes a lot of energy to get it looking just right. However, your website is one of… Read more »
Demystifying the Instagram Algorithm
July 31, 2017
As social media experts, one of our main job responsibilities is keeping up with algorithm changes. To us, social algorithms are like invisible little pests that constantly change form. And you have to work with them, not against or your number will start to plummet. In the last year, there’s been a lot of conversation… Read more »