Packaging Process
Packaging Process
Whether you are a manufacturer looking to take your brand to market, or a retailer who is looking to build or revive their private brand program, Immotion Studios understands the power packaging has to influence sales. Our award winning packaging and label designers have the experience and resources needed to enhance a brand’s potential.
We have clients that range from small-business to large scale retailers. If you’re new to the business and need some insight on what each step of our process entails, we’ve made it easy to learn some details about each step below.01
We develop the brand’s positioning based on the distinction. This will help provide direction for producing, designing or writing anything related to the positioning of the brand. It’s meant to articulate the strategy and rationale behind each brand.
01
We develop the brand’s positioning based on the distinction. This will help provide direction for producing, designing or writing anything related to the positioning of the brand. It’s meant to articulate the strategy and rationale behind each brand.
02
Immotion Studios has an extensive name generation process that takes a very subjective process and makes it much more objective. Potential names will be placed into categories and scored based on 9 attributes, one of which is trademark potential based on our preliminary trademark searches. We will provide a score sheet for those that are part of the approval process for ranking purposes. At the end of this process, you will have a leaderboard list of brand names with a higher likeliness to get through trademark process that can be submitted to your legal department.
02
Immotion Studios has an extensive name generation process that takes a very subjective process and makes it much more objective. Potential names will be placed into categories and scored based on 9 attributes, one of which is trademark potential based on our preliminary trademark searches. We will provide a score sheet for those that are part of the approval process for ranking purposes. At the end of this process, you will have a leaderboard list of brand names with a higher likeliness to get through trademark process that can be submitted to your legal department.
03
A timeless, out-of-the-box logo design serves as your company’s branding backbone and helps you stand out against competitors. Whether you’re starting from scratch or need updating and improving an existing logo, Immotion Studios can help. We design thoughtfully crafted custom logos using your company’s values and qualities of distinction, as well as market research to launch your brand identity.
03
A timeless, out-of-the-box logo design serves as your company’s branding backbone and helps you stand out against competitors. Whether you’re starting from scratch or need updating and improving an existing logo, Immotion Studios can help. We design thoughtfully crafted custom logos using your company’s values and qualities of distinction, as well as market research to launch your brand identity.
04
Immotion Studios reviews the positioning, the packaging brief and the discovery results to establish direction for our creative team. The design team begins concept development for trade dress design. The concept designs can even be mocked up at shelf at a retail store and photographed in the environment in which they will compete.
04
Immotion Studios reviews the positioning, the packaging brief and the discovery results to establish direction for our creative team. The design team begins concept development for trade dress design. The concept designs can even be mocked up at shelf at a retail store and photographed in the environment in which they will compete.
05
After conceptual revisions are completed and client feedback received, our Consumer Science division can conduct primary research to measure consumer acceptance of the lead trade dress concept with a panel survey of approximately 75-100 panelists.
05
After conceptual revisions are completed and client feedback received, our Consumer Science division can conduct primary research to measure consumer acceptance of the lead trade dress concept with a panel survey of approximately 75-100 panelists.
06
Immotion Studios will develop a brand book in order to establish guidelines for the new design. The guide includes visual packaging elements such as: logo usage, logo placement, color palette, color conversions, color selection rationale, typography, identity applications, and vignette usage.
06
Immotion Studios will develop a brand book in order to establish guidelines for the new design. The guide includes visual packaging elements such as: logo usage, logo placement, color palette, color conversions, color selection rationale, typography, identity applications, and vignette usage.
07
We deliver the finest photography that captures the essence of our client’s products. With an in-house digital photography studio, we have the creative flexibility to continually produce extraordinary quality photos that will make your mouth water.
07
We deliver the finest photography that captures the essence of our client’s products. With an in-house digital photography studio, we have the creative flexibility to continually produce extraordinary quality photos that will make your mouth water.
08
Our award-winning creative team can turn your illustration needs into reality. Specialties include photorealistic, technical and product illustrations. Our design team can create illustrations from your imagination, renderings or examples. Whether the intended use is for brochures, catalogs, marketing collateral or web design, the quality of work is always of high caliber.
08
Our award-winning creative team can turn your illustration needs into reality. Specialties include photorealistic, technical and product illustrations. Our design team can create illustrations from your imagination, renderings or examples. Whether the intended use is for brochures, catalogs, marketing collateral or web design, the quality of work is always of high caliber.
09
We execute thousands of SKUs each year. Whether you need a single SKU or a range of hundreds of products, we use an integrated workflow system to keep your projects seamless and delivered on time.
09
We execute thousands of SKUs each year. Whether you need a single SKU or a range of hundreds of products, we use an integrated workflow system to keep your projects seamless and delivered on time.
10
In order to avoid unnecessary and costly reprints, we offer regulatory review services to advise and support manufacturers and brands so that they can be assured that every product they sell meets regulatory requirements. This service includes the provision of product specification, pack copy and artwork compliance checks.
10
In order to avoid unnecessary and costly reprints, we offer regulatory review services to advise and support manufacturers and brands so that they can be assured that every product they sell meets regulatory requirements. This service includes the provision of product specification, pack copy and artwork compliance checks.
11
Color management is a critical component to packaging success. Immotion Studios completes our own internal checklist before sending files to your printer. We also prefer to review color proofs for consistency and accuracy.
11
Color management is a critical component to packaging success. Immotion Studios completes our own internal checklist before sending files to your printer. We also prefer to review color proofs for consistency and accuracy.