IMMOTION STUDIOS BRAND STRATEGY
BrandMotion™
BrandMotion™ is Immotion Studio’s process that sets your brand in motion. It has proven effective in growing brands by discovering their innate uniqueness.
![Brand Discovery](https://immotionstudios.com/wp-content/themes/immotion-studios/img/approach/discovery.png)
1. Brand Discovery
We examine the company, it's history, products, people and culture in order to unearth the claim of distinction and compelling evidence of its truth.
![Brand Validation](https://immotionstudios.com/wp-content/themes/immotion-studios/img/approach/validation.png)
2. Market Research
Immotion’s sister division, Consumer Science, specializes in primary research and validates consumer preferences.
![Market Planning](https://immotionstudios.com/wp-content/themes/immotion-studios/img/approach/planing.png)
3. Market Planning
Immotion Studios will help build refine and engage the brand by selecting the right touch points
![Creative Development](https://immotionstudios.com/wp-content/themes/immotion-studios/img/approach/development.png)
4. Creative Development
Using the strategic road map from the aforementioned steps, at last the creative team can start their engines.
![Internal Adoption](https://immotionstudios.com/wp-content/themes/immotion-studios/img/approach/adoption.png)
5. Internal Adoption
Immotion Studios will help build, refine and engage the brand from the inside out by evaluating and selecting internal touch points in order to create brand ambassadors.
![Return on Investment](https://immotionstudios.com/wp-content/themes/immotion-studios/img/approach/ex-adoption.png)
6. Execution
Bringing the distinctions to life for internal and external audiences through consistent messaging, visuals and positive interaction with the brand at every touch point.
![Return on Investment](https://immotionstudios.com/wp-content/themes/immotion-studios/img/approach/return.png)
7. Return on Effort
Establishes KPI's upon which to measure change in your brand's awareness and acceptance.