Top SEO Practices for 2020
As professionals, we all know that SEO is one of the most important things to master when driving traffic to a site and growing a business. Each passing year brings new SEO practices to take on. Here are the top SEO practices for 2020.
Reaching New Customers with Website Optimization
The new year isn’t just a time to make personal resolutions, it’s also a perfect time to update and optimize your website to reach new customers. Let’s face it, websites get stale and should be updated using the best current SEO practices to ensure that they rank well with search engines.
Forget Length, Focus on Quality Content
The debate on the ideal length of a blog post is long and storied. One of the biggest concepts in SEO you should adapt for 2020 is that length doesn’t matter. That’s right, the hundreds of articles out there arguing for either longer or shorter posts are arbitrary. The real focus should be on the quality of the content you’re producing.
It’s All About Personalization
Another key SEO focus area for 2020 is going to be personalization. You’ve already seen how much millennials crave personalization, and you should expect the trend to continue. This is a natural progression in consumer tastes that have carried over from the 1980 and the “Me” Generation which enshrined personalization and self-importance.
With consumers wanting more personalized content, it will become imperative in 2020 and the coming years to tailor your content to their tastes.
Video and Voice Optimization
Voice searches have been growing rapidly, meaning they will be an important factor to focus on in 2020. While voice searches are going to keep growing, video optimization is going to be another thing to key in on. It has been estimated that by 2020, 75% of internet traffic will be driven by videos.
Putting it All Together
SEO practices will keep on changing throughout the years, however, one thing will remain constant, and that is the importance of SEO itself. As long as people use search engines, SEO will play a central role in marketing strategy.