3 Social Media Sites You Need to Be On
If you would have told me 10 years ago that there would be a National Social Media Day, I wouldn’t have believed you. But now that I’m a PR & Social Media intern at Immotion Studios, I could argue that every day could be a social media day.
I’ve learned a lot over the last few years about the importance of social media for businesses. When building your brand, it’s important to grow your company on social media. Social media is the new frontier of the business world. It allows you to reach people all over the world with the click of a button. Awareness has never been more important in an effort to obtain the part of the market share you are after. The more engagement you participate in on these platforms, the more your company will thrive. Here are 3 social media sites you need to be on.
Twitter is one of the most popular social media sites to date. While Instagram may be the most visually appealing, and Facebook still the leader, within the next few years Twitter will be “where it’s at”. Twitter is short, sweet and to the point. It’s casual and an easy site to generate followers and communication. It’s also acceptable to post casually and multiple times a day on Twitter, while this is frowned upon on other platforms. And actually, the more you post, the better!
While I believe Facebook is decreasing in popularity (mainly in the millennial and younger generations), it’s still the leader… especially for businesses! Everyone and their mom has a Facebook. (It’s true, all the technologically challenged adults I know still have Facebook if nothing else!) It’s a great way to expand your reach and get some likes. Facebook has become very business friendly offering pages that can be liked and shared with a single click.
LinkedIn isn’t necessarily fun and casual like Twitter and Facebook, but it gets you where you need to be on the business side of social media. As a professional platform with stricter regulations, it allows you to reach out to people who may want to do business with you, or that can assist your brand in some way. It’s important to make these connections in the business world to help move your company forward. And for the B2B companies out there, it’s a must!
Written by Alexandra Ward, PR & social media intern