Created in 2018 by Surterra Wellness, partnered with Jimmy Buffett, Coral Reefer is a cannabis brand aimed to enhance peoples’ lives while representing the carefree, relaxed roots of the Key West.
The Challenge
Immotion Studios was given the opportunity of creating a new brand design that would inspire ‘beach’ living for cannabis vape pens, edibles and topicals when recreational use was still taboo and packaging guidelines were not yet finalized.
The Solution
Together with Surterra’s marketing team, Immotion Studios developed brand guidelines and conceptual designs that with just the right amount of imagination the consumer could feel the sand between their toes.
